Tech Track 4 Digital Experience

Overview

Digital experience is not limited to screens. It’s about designing the right interactions between applications, devices, processes, roles, and rules across an entire digital ecosystem. But now there is a third player - AI - getting involved in the collaboration between developers and UX professionals - adding to the complexity. The track will address the management of these and other challenges to create the best digital experience for customers, employees, and society at large.

Track Chair

Adobe

Track Committee

Opacc, Abacus Research

Chaired and moderation by: Jan Exner - Manager, Technical Account Management, Adobe; active blogger and speaker at various events

Session 1 — Navigating complexity

11:30 to 13:00

Talks by:

UX Design for Complex Systems: Sibylle Peuker - Managing Partner, Zeix

Innovation without disruption: the art of evolving core business software: Stéphane Barbey - Bereichsleiter Produkt-Entwicklung, Opacc Software AG; together with: Chrsitan Reiter, CTO, Opacc Software AG

How AI can act as a facilitator in the product development process: Jakob Boss - User Experience Designer, YOO AG

Beyond "Boring AI": Driving Ultimate Content Velocity with Agentic Orchestration: Christoph Lüthy - DX Consultant, Magnolia International AG

Session 2 — cutting edge

14:30 to 16:00

Talks by:

Generative Websites: The Web rethought for the audience of one: Florian Froese - Software Engineer, Adobe

DeepLegal — the legal superbrain everyone dreams of: Valmira Saiti - Lead Business Development Projects & Services, Abacus Reserch AG

Small Models, Sovereign Data: Rethinking Document AI for the Regulated Enterprise: Alain Veuve - CEO, Parashift

How AI is enabling software development: Romain Jourdan - Chief Technologist AI/Dev, Amazon Web Services (AWS)