Tech Track 4 Digital Experience

Overview

The term digital experience goes beyond user experience alone – which remains a critical concern, of course. It's about how technology can contribute to a positive experience, whether it’s shopping online, work, or finding the information you need. This makes digital experience a key differentiating factor for both organizations and platforms aiming to make apps that appeal to a new generation of tech-savvy users. This track explores what's important and which technologies should be on your radar.

Track Chair

Adobe, Jan Exner, Technical Account Management

Track Committee

Opacc, Linkyard, Dynasoft, DeepCloud

Moderation

Jan Exner, Technical Account Management, Adobe

Session 1: Working towards a next level of digital experience for customers

11:00 to 12:30
Ensuring successful digital experiences: our journey from understanding our users to productizing impactful automations: Meryll Blanchet - Senior Manager, Software Development, Adobe
How to integrate media elegantly into websites, avoid redundancies and make digital presences leaner and more effective: Michael Degiampietro - Head Content Management, deputy CEO, Brix
Improving the digital experience through service automation: aiaibot, swiss moonshot AG
Next-Level UX for Enterprise Software: Turning Internal Tools into User Favorites: Benedikt Heil - Partner, User Experience Architect, Zeix AG

Session 2: Unleashing talent creating a seamingless digital work experience

14:00 to 15:30
The invisible revolution of digital experience: Michael Klimmer - Head of ERP department, Extended Group Management, Partner, Opacc Software AG
Trying to balance passion with process in a growing enterprise: Neil Rafferty - ICT Consultant, linkyard ag
The end of ERP dependency: How open data models and low-code bring back IT sovereignty: Fabian Baumgartner - Mitglied der Geschäftsleitung, Dynasoft
Don’t teach users how to use software, teach software how to understand users intent: Jürg Stricker - COO, DeepCloud AG
Data Experience Design: making eata work the way people think: Nicole Lachenmeier - Nicole Lachenmeier, Co-founder Superdot