Tech Track 4 Digital Experience

Overview

The term digital experience goes beyond user experience alone – which remains a critical concern, of course. It's about how technology can contribute to a positive experience, whether it’s shopping online, work, or finding the information you need. This makes digital experience a key differentiating factor for both organizations and platforms aiming to make apps that appeal to a new generation of tech-savvy users. This track explores what's important and which technologies should be on your radar.

Track Chair

Adobe

Track Committee

Opacc, Linkyard, Dynasoft, Deep Cloud

Moderation

Thomas Brenzikofer, Managing Partner, swiss made software GmbH

Talks

Ensuring successful digital experiences: our journey from understanding our users to productizing impactful automations: Meryll Blanchet - Senior Manager, Software Development, Adobe

The invisible revolution of digital experience: Chris Iten - Product Manager E-Business, Partner, erweiterte Geschäftsleitung, Opacc

The end of ERP dependency: How open data models and low-code bring back IT sovereignty: Fabian Baumgartner : Mitglied der Geschäftsleitung, Dynasoft

Trying to balance passion with process in a growing enterprise: Neil Rafferty - ICT Consultant, linkyard ag

Improving the digital experience through service automation: aiaibot, swiss moonshot AG

How to integrate media elegantly into websites, avoid redundancies and make digital presences leaner and more effective: Michael Degiampietro - Head Content Management, deputy CEO, Brix